The website contains different things to do with the band, there is links to social networks that they are on other than their own website, they advertise to their fans to follow them on twitter, MySpace and Facebook. Right at the top they have an advertisement for their new album ‘The betrayed’ and also give a list of the different websites and shops in which fans can purchase there newest album. On the tool bar there is a link to the latest news about the band which gives personal information about the different group members and their roles in the band Etc. The second link on the tool bar shows the bands upcoming shows and also gives locations and times for their shows, it also shows dates for tours around the world where venues have not yet been decided but tells the audience they plan to play in areas soon. There is a link to the bands merchandise that has all the bands albums and singles for sale. Other merchandise such as t-shirts, posters and various other things are available to purchase via the website. There is also a link on the tool bar called ‘media’ that has different video, pictures and songs for their fans to view and listen to promoting the band and giving fans an inside look to what the band are like and there type of shows.
The band let the audience know that they have been nominated for a kerrang award and give links to website viewers to vote for them to win the award. They list the awards they are nominated for and give separate links so that fans can vote for them on each award. This is a clever way to get the fans to believe they are involved with the bands success.
The band have posted there newest video on their homepage to keep the fans updated on their location and to release new tour dates, and to also let fans no what to expect. The video features them talking about the new album and upcoming singles. The video has interviews with the band in Australia and footage and pictures of the bands gigs and social life. This allows fans a look in at what the band are like and the types of stuff they get up too.
The band have on their homepage the newest merchandise and the bundles in which you can by them, the bundles have CD’s with t-shirts and different combinations. The website is selling the newest album with the two old albums cheaper to try and encourage fans to buy all of their music.
Other merchandise are hoodies and also skateboards to encourage their target audience of skaters to wear their brand to boost their profile.
The font that is used in the logo is electric blue and black, the colours go well together and the black sticks to the bands rock and gothic genre of music that they play. The band appear to be at the top of the logo and in a cloud of some sort portraying them as god like figures, again they are on top of something depicting their dominance in the music business. The colour blue and black are then repeated throughout the rest of the website, with the gothic black being in the background and the blue being used for the writing.
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