Music Video Analysis. Jack Penate-Second minute or hour

1) I am going to analysing Jack Penate’s debut song second minute or hour, the song was released in 2006 and reached 17 in the charts and was recognised for its music video. Jack re-released the song in 2007 at the times of his first albums released to promote his name.

2) The music video is simple but effective as you see Jack sprinting down a marina dressed smartly and singing as he runs, he continuously speeds up link to the lyrics “I can’t wait for another second minute or hour”. The clever link is that the lyrics are about a girl and as he seems in a rush the audience then think he is running to get her back or to see her etc

Mid shot -



3) The costume is a pink jacket, turquoise shirt, black skinny fit jeans and bright red shoes this is putting him in the indie genre and also he seems to be quite an original individual, this shows the audience that the music and artist is something new and a fresh sound. People like new sounds and by the video being so original but simple, and the costume and song choice chosen, this will attract the audience to want to hear more of the artist, this proved successful as Jacks debut album matinee reached number one in the UK album charts with the song ‘second minute or hour’ featuring on it.

Side shot -




4) Although the video is simple it allows for many types of shots, the video appears to be done all in one take but this still allows for a range of inventive shots. The main shot used in the video is a mid shot of Jack. This allows the audience to see his face as he sings the surroundings and the distance he has travelled. There is also shot from the side that are filmed through things like bus shelters and fences etc, this gives the audience the feeling that someone is running with him. The camera stays mainly at the same level through out the video until the end where Jack is filmed on the floor out of breath.

Kneeling Down-



5)This video is a good inspiration to our music video idea as; many of our shots are of our character walking through various places. The use of the dolly camera in this video has inspired us to use one for the making of our video so that we ensure we get smooth and accurate footage that looks good but also gives the feeling of someone following the character.