Target audience
The main target audience in which the track and music video is the niche market of dub step. The dub step genre has described as electronic dance music, the use of tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals. Dub step is an underground type of music and rarely seen in the charts as it is a branch off from dance music and not considered to be part of POP music.
Early dubstep
The earliest dub step releases, which date back to 1999, were darker, more experimental, instrumental dub remixes of 2-step garage tracks attempting to incorporate the funky elements of break beat, or the dark elements of drum and bass into 2-step, which featured as B-sides of single releases. In 2001, this and other strains of dark garage music began to be showcased and promoted at London's club night Forward (sometimes also referred to as FWD>>), which went on to be considerably influential to the development of dubstep. The term "dubstep" in reference to a genre of music began to be used by around 2002, by which time stylistic trends used in creating these remixes started to become more noticeable and distinct from 2-step and grime.
A very early supporter of the sound was BBC Radio 1 DJ John Peel, who started playing it from 2003 onwards. In 2004, the last year of his show, his listeners voted Distance, Digital Mystikz and Plastician (formerly Plasticman) in their top 50 for the year. Dubstep started to spread beyond small local scenes in late 2005 and early 2006; many websites devoted to the genre appeared on the internet and thus aided the growth of the scene, such as dubstepforum, the download site Barefiles and blogs such as gutterbreakz. Simultaneously, the genre was receiving extensive coverage in music magazines such as The Wire and online publications such as Pitchfork Media, with a regular feature entitled The Month In: Grime/Dubstep. Interest in dubstep grew significantly after BBC Radio 1 DJ Mary Anne Hobbs started championing the genre, beginning with a show devoted to it (entitled "Dubstep Warz") in January 2006.
This information was used from Wikipedia to show artist that are popular in dub step and also where it started
Music video target audience
The music video could also be aimed at a separate target audience as there is not many dubstep music videos due to the niche market in which it is aimed at. By creating a music video that has themes that relate to the life of teenagers and the type of life and society they are growing up in will then link to a wider audience of teenagers, mainly aimed at male teenagers, the music video and track is still relevant to the female gender, class and race is not important as teenagers from different backgrounds and cultures still have the same problems and difficulties growing up despite background and culture. If the audience can relate to what they see in the video and the lyrics that are used in the track then the track and video will branch out to cover a greater target audience.
Muse target audience
The track that has been mixed is muse knights of cydonia, by using a famous track that has been mixed into a dubstep track, the huge fan base that follow muse will be interested to see what our artist has done with that track and his interpretation of the lyrics, after the music video is put to the track the audience will also be able to see the interpretation of what the lyrics are trying to say, and why they are portrayed in this way through the video. Muses target audience of late teens onwards to over 30’s follow the band for their new ideas and original sound, as muse is quite modern pop rock the people who enjoy listening to them will be interested to find out what other people have done with the bands tracks and the way in which they have sampled and mixed them, giving our track and music video a less niche target audience and quite a main stream one. Not all of the lyrics from the original muse song are used in the remix by ‘dubfiend’, but the lyrics that are used give the outline to the original track and still convey the lyrics message.
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive,
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive
In conclusion I believe that the target audience that we will be aiming our product is 16-35, I believe the people that will be most interested in the sounds and images that have been created are music lovers that are interested in new sounds of music and fans of the underground dub scene.
Wednesday 29 September 2010
Friday 24 September 2010
Required Items List
Required Items List
Filming Equipment
-Video Camera
-Tripod
-Blank Tape
-Digital Camera
Props
-Mobile Phone
-Car
-Shot Glasses
-Money
Actors
-1 Main Character (Male)
-8 Backing Characters (Male & Female)
Costume
- Main character - Dark Jeans, Hoody, T-shirt, Skateboard Shoes
- Backing Characters - Jeans, T-shirts etc
Computer Software
-Adobe Photoshop
-Adobe Dreamweaver
-Adobe Premier Pro
-Adobe After Effects
Filming Equipment
-Video Camera
-Tripod
-Blank Tape
-Digital Camera
Props
-Mobile Phone
-Car
-Shot Glasses
-Money
Actors
-1 Main Character (Male)
-8 Backing Characters (Male & Female)
Costume
- Main character - Dark Jeans, Hoody, T-shirt, Skateboard Shoes
- Backing Characters - Jeans, T-shirts etc
Computer Software
-Adobe Photoshop
-Adobe Dreamweaver
-Adobe Premier Pro
-Adobe After Effects
Song
Showdown (Muse - Knights of Cydonia Remix)
The song that we will be doing is a dub step track by Dub fiend and underground artist popular in the dub step genre. The lyrics to the track are vital as they link in to the music video.
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive,
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive
(solo)
No one's going to take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive.
The video features a teenage male who is struggling to fit in, shots featured in the video are of the character falling out with friends and his girlfriend. The link to the lyrics for this bit is the change of mind from the character as he realises he needs to sort things out to be happy, this takes place as the lyrics sing “the time has come to make things right”
The end shot is of the character standing looking at the bright sunset thinking about what he must do in order to make things right again. The character must put effort in so that he can live his life happy. This fits to the lyrics “you and I must fight to survive”
The genre of dub step is difficult to picture a video for, but with it being a remix and the lyrics having such a strong message it was simple to think up a storyline and character.
The song that we will be doing is a dub step track by Dub fiend and underground artist popular in the dub step genre. The lyrics to the track are vital as they link in to the music video.
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive,
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive
(solo)
No one's going to take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive.
The video features a teenage male who is struggling to fit in, shots featured in the video are of the character falling out with friends and his girlfriend. The link to the lyrics for this bit is the change of mind from the character as he realises he needs to sort things out to be happy, this takes place as the lyrics sing “the time has come to make things right”
The end shot is of the character standing looking at the bright sunset thinking about what he must do in order to make things right again. The character must put effort in so that he can live his life happy. This fits to the lyrics “you and I must fight to survive”
The genre of dub step is difficult to picture a video for, but with it being a remix and the lyrics having such a strong message it was simple to think up a storyline and character.
Props research
iPod Classic- The use of the iPod is that this is that it is used for a close up during the video. The character presses play on the iPod just before the music begins to play, as he presses it the beat starts linking to the next scene of him walking away.
Although the outside or interior of the car is not featured actually in the video it is still vital for the shots we get that we have a car to do so. Shots through the windscreen of the car at night time will be sped up in order to give the effect of time passing quickly. A shot of the character from the window of the car will also be used to show people are watching him as he stands on his own.
Shot glasses will be used during the party scene, there is a flashback as the character walks down the side of an abandoned building of a rave that he had been to before. The colourful glasses with look opposite to the characters clothing and expression depicting that he doesn’t fit in and is a bit of a loner. The glow sticks will also do the same and should shine really nicely in the dark and hopefully create a great shot for the music video.
Actor and costume Research
Joe Alman- 17 years old
The actor we will be using is Joe Alman, from our planning of the music video; Joe fits the description of the character we would like to portray in the video. Joe also has acting experience from his previous school and we believe could play the part in the video very well, to make the character act real and also capture the feelings we are trying to portray within the music video.
We would like the character to wear a dark coloured hoodie much like the one seen in the photograph. The hood should be up and partly covering his face to show the characters loneliness and self consciousness. By having a dark coloured jacket, it sticks to the dark themes of the video and will also come in handy when trying to capture only the characters face in shots that are more dark.
The character in the video will also be wearing dark skinny jeans as this shows originality etc. Again also sticking to the theme of darkness.
The character will where trainers that are used for skateboarding, this gives an idea to the personality of the character and what he enjoys doing. Again the shoes will be dark sticking to the theme.
Location research and Planning
The outside and inside of this building will be used several times throughout our video, it will be used as a place of retreat for the character in the video. The run down and broken building will symbolise the way in which the boy is feeling and that he feels lonely and not looked after much like the building featured in the photograph. The dark interior of the building will be used as a place to sit and ponder by the boy, in order to get a good shot and for the image to look effective we will have to use artificial lighting as well as sun light to ensure the shots come out well.
The holes due to missing bricks in the building will be carefully used to capture rays of light shining through them. A dolly cam will be used so that the camera travels smoothly along the floor and shows different lights coming through holes in the wall. One of the more advanced shots will be creating a ray of light shining down from the roof on to the character, created either by natural or artificial light to create a feeling to the audience of inspiration and a change in the characters feelings.
Thursday 23 September 2010
Music Video Analysis. Jack Penate-Second minute or hour
1) I am going to analysing Jack Penate’s debut song second minute or hour, the song was released in 2006 and reached 17 in the charts and was recognised for its music video. Jack re-released the song in 2007 at the times of his first albums released to promote his name.
2) The music video is simple but effective as you see Jack sprinting down a marina dressed smartly and singing as he runs, he continuously speeds up link to the lyrics “I can’t wait for another second minute or hour”. The clever link is that the lyrics are about a girl and as he seems in a rush the audience then think he is running to get her back or to see her etc
Mid shot -
3) The costume is a pink jacket, turquoise shirt, black skinny fit jeans and bright red shoes this is putting him in the indie genre and also he seems to be quite an original individual, this shows the audience that the music and artist is something new and a fresh sound. People like new sounds and by the video being so original but simple, and the costume and song choice chosen, this will attract the audience to want to hear more of the artist, this proved successful as Jacks debut album matinee reached number one in the UK album charts with the song ‘second minute or hour’ featuring on it.
Side shot -
4) Although the video is simple it allows for many types of shots, the video appears to be done all in one take but this still allows for a range of inventive shots. The main shot used in the video is a mid shot of Jack. This allows the audience to see his face as he sings the surroundings and the distance he has travelled. There is also shot from the side that are filmed through things like bus shelters and fences etc, this gives the audience the feeling that someone is running with him. The camera stays mainly at the same level through out the video until the end where Jack is filmed on the floor out of breath.
Kneeling Down-
5)This video is a good inspiration to our music video idea as; many of our shots are of our character walking through various places. The use of the dolly camera in this video has inspired us to use one for the making of our video so that we ensure we get smooth and accurate footage that looks good but also gives the feeling of someone following the character.
Treatment
Treatment
• Theme – A guy character losing his rights to live and his head is messed up and he is falling out with friends and girlfriend.
• Costume – The main character will wear Dark skinny/slim fit jeans, a T-shirt with a Dark hoody jacket.
Storyline
• A high angle shot of the person featured in the video, the camera with then pan upwards up his body to show his face and the location where he is. The surrounding is to be dark, dull and run down giving a gloomy feel to the beginning of the video.
• The next shot will be from behind the actor showing what he can see giving the audience a better understanding of the run down location in which he is stood.
• Next a shot of the persons iPod and a finger clicking the play button, as he does this the beat of the music will begin to drop and then the camera will zoom right in and a flicker effect will take it to the next shot.
• The character will walk down a rundown alley way and past a graffiti wall, the floor and walls will be dirty, and the art on the walls will have relevance to the song lyrics and the theme of the video.
• The camera will then cut to a low angle shot of the characters back as he walks down a road. The camera will be slightly above the character to portray that someone is watching him and to make the character appear small and inadequate.
• To continue the feel of inadequacy and loneliness, a shot from very high up with the effect of a security camera will be next, this links to the characters paranoia and troubled head.
• Another shot from a different high point will pan left and appear to show the character pulling something out of his pocket.
• Just before entering a rundown building he flicks a cigarette and enters then disappears into the darkness.
• The next shot is of him sat lonely in a dark room with rays of light shining through caps in the old wall that he is facing. A ray of light with then highlights him sat there and he exits the building.
• As he walks past the abandon building the camera flashes to what appears to be a rave and he is walking in an identical way through the middle.
• As he walks down a busy road he bumps into a few of his friends and they begin to argue, they all then exit the camera shot and leave the character obviously upset to the audience.
• A shot shown through the wind screen of a car drives passed and sees the upset character standing lonely and very still.
• The camera then cuts back to the character approaching a house and entering to find his girlfriend lying on a bed and very upset, the camera will be a point of view shot and will turn back round and leave slowly. This insinuates that the character runs away from his troubles and doesn’t approach problems.
• The next shot is of the character leaving the house in a rush that turns into a sprint, another security camera will pick him up from a high shot again making him look inadequate.
• The character comes to a stop and heavy breathes and appears to be upset, a dolly cam follows him slightly down the road and pass his old friends that are staring evilly at him, the character holds his head down and doesn’t make eye contact so he doesn’t appear to care, but it is obvious to the audience he is upset.
• The character the walks up towards a bright sun and stands on the top of a hill facing the sun.
• There is a shot of him facing the sun, and he will appear to be a silhouette in the sun.
• The final show is a pan from the characters face and then gradually sinks down to the ground and the camera goes black.
• Theme – A guy character losing his rights to live and his head is messed up and he is falling out with friends and girlfriend.
• Costume – The main character will wear Dark skinny/slim fit jeans, a T-shirt with a Dark hoody jacket.
Storyline
• A high angle shot of the person featured in the video, the camera with then pan upwards up his body to show his face and the location where he is. The surrounding is to be dark, dull and run down giving a gloomy feel to the beginning of the video.
• The next shot will be from behind the actor showing what he can see giving the audience a better understanding of the run down location in which he is stood.
• Next a shot of the persons iPod and a finger clicking the play button, as he does this the beat of the music will begin to drop and then the camera will zoom right in and a flicker effect will take it to the next shot.
• The character will walk down a rundown alley way and past a graffiti wall, the floor and walls will be dirty, and the art on the walls will have relevance to the song lyrics and the theme of the video.
• The camera will then cut to a low angle shot of the characters back as he walks down a road. The camera will be slightly above the character to portray that someone is watching him and to make the character appear small and inadequate.
• To continue the feel of inadequacy and loneliness, a shot from very high up with the effect of a security camera will be next, this links to the characters paranoia and troubled head.
• Another shot from a different high point will pan left and appear to show the character pulling something out of his pocket.
• Just before entering a rundown building he flicks a cigarette and enters then disappears into the darkness.
• The next shot is of him sat lonely in a dark room with rays of light shining through caps in the old wall that he is facing. A ray of light with then highlights him sat there and he exits the building.
• As he walks past the abandon building the camera flashes to what appears to be a rave and he is walking in an identical way through the middle.
• As he walks down a busy road he bumps into a few of his friends and they begin to argue, they all then exit the camera shot and leave the character obviously upset to the audience.
• A shot shown through the wind screen of a car drives passed and sees the upset character standing lonely and very still.
• The camera then cuts back to the character approaching a house and entering to find his girlfriend lying on a bed and very upset, the camera will be a point of view shot and will turn back round and leave slowly. This insinuates that the character runs away from his troubles and doesn’t approach problems.
• The next shot is of the character leaving the house in a rush that turns into a sprint, another security camera will pick him up from a high shot again making him look inadequate.
• The character comes to a stop and heavy breathes and appears to be upset, a dolly cam follows him slightly down the road and pass his old friends that are staring evilly at him, the character holds his head down and doesn’t make eye contact so he doesn’t appear to care, but it is obvious to the audience he is upset.
• The character the walks up towards a bright sun and stands on the top of a hill facing the sun.
• There is a shot of him facing the sun, and he will appear to be a silhouette in the sun.
• The final show is a pan from the characters face and then gradually sinks down to the ground and the camera goes black.
Music website analysis
Lostprophets website home page
The website contains different things to do with the band, there is links to social networks that they are on other than their own website, they advertise to their fans to follow them on twitter, MySpace and Facebook. Right at the top they have an advertisement for their new album ‘The betrayed’ and also give a list of the different websites and shops in which fans can purchase there newest album. On the tool bar there is a link to the latest news about the band which gives personal information about the different group members and their roles in the band Etc. The second link on the tool bar shows the bands upcoming shows and also gives locations and times for their shows, it also shows dates for tours around the world where venues have not yet been decided but tells the audience they plan to play in areas soon. There is a link to the bands merchandise that has all the bands albums and singles for sale. Other merchandise such as t-shirts, posters and various other things are available to purchase via the website. There is also a link on the tool bar called ‘media’ that has different video, pictures and songs for their fans to view and listen to promoting the band and giving fans an inside look to what the band are like and there type of shows.
The band let the audience know that they have been nominated for a kerrang award and give links to website viewers to vote for them to win the award. They list the awards they are nominated for and give separate links so that fans can vote for them on each award. This is a clever way to get the fans to believe they are involved with the bands success.
The band have posted there newest video on their homepage to keep the fans updated on their location and to release new tour dates, and to also let fans no what to expect. The video features them talking about the new album and upcoming singles. The video has interviews with the band in Australia and footage and pictures of the bands gigs and social life. This allows fans a look in at what the band are like and the types of stuff they get up too.
The band have on their homepage the newest merchandise and the bundles in which you can by them, the bundles have CD’s with t-shirts and different combinations. The website is selling the newest album with the two old albums cheaper to try and encourage fans to buy all of their music.
Other merchandise are hoodies and also skateboards to encourage their target audience of skaters to wear their brand to boost their profile.
The font that is used in the logo is electric blue and black, the colours go well together and the black sticks to the bands rock and gothic genre of music that they play. The band appear to be at the top of the logo and in a cloud of some sort portraying them as god like figures, again they are on top of something depicting their dominance in the music business. The colour blue and black are then repeated throughout the rest of the website, with the gothic black being in the background and the blue being used for the writing.
The website contains different things to do with the band, there is links to social networks that they are on other than their own website, they advertise to their fans to follow them on twitter, MySpace and Facebook. Right at the top they have an advertisement for their new album ‘The betrayed’ and also give a list of the different websites and shops in which fans can purchase there newest album. On the tool bar there is a link to the latest news about the band which gives personal information about the different group members and their roles in the band Etc. The second link on the tool bar shows the bands upcoming shows and also gives locations and times for their shows, it also shows dates for tours around the world where venues have not yet been decided but tells the audience they plan to play in areas soon. There is a link to the bands merchandise that has all the bands albums and singles for sale. Other merchandise such as t-shirts, posters and various other things are available to purchase via the website. There is also a link on the tool bar called ‘media’ that has different video, pictures and songs for their fans to view and listen to promoting the band and giving fans an inside look to what the band are like and there type of shows.
The band let the audience know that they have been nominated for a kerrang award and give links to website viewers to vote for them to win the award. They list the awards they are nominated for and give separate links so that fans can vote for them on each award. This is a clever way to get the fans to believe they are involved with the bands success.
The band have posted there newest video on their homepage to keep the fans updated on their location and to release new tour dates, and to also let fans no what to expect. The video features them talking about the new album and upcoming singles. The video has interviews with the band in Australia and footage and pictures of the bands gigs and social life. This allows fans a look in at what the band are like and the types of stuff they get up too.
The band have on their homepage the newest merchandise and the bundles in which you can by them, the bundles have CD’s with t-shirts and different combinations. The website is selling the newest album with the two old albums cheaper to try and encourage fans to buy all of their music.
Other merchandise are hoodies and also skateboards to encourage their target audience of skaters to wear their brand to boost their profile.
The font that is used in the logo is electric blue and black, the colours go well together and the black sticks to the bands rock and gothic genre of music that they play. The band appear to be at the top of the logo and in a cloud of some sort portraying them as god like figures, again they are on top of something depicting their dominance in the music business. The colour blue and black are then repeated throughout the rest of the website, with the gothic black being in the background and the blue being used for the writing.
CD cover analysis
The idea of this album cover portrays Lil Wayne’s originality and attempt to do something different. The message on his eyelids that say “fear” “god” gives the audience an idea of the type of music that the album will contain the writing shows that the audience will hear about fear within his music and Lil Wayne’s Christianity will mean there is a message about god within the album. He is wearing make up to give the cover a bit of colour and highlights different features. The shadows used show the dark theme of the albums content. The choice to use his face creates depicts the pain that has gone in to the album, the tattoos that are on his face tell the audience a bit about Lil Wayne’s personality. The tear drop tattoos are to imply loss or murder by the person, this is showing that the genre will be gangster rap and will have stories of crime and pain within it.
The use of really bright colours featured on this album cover give the audience of the bright and up beat genre of music. This album falls under pop or indie rock and features songs about school and teenage years explaining the toys on the shelf shown on the album cover. The toys are from the 80’s telling the audience that the songs featured are about the bands experiences growing up and there lessons in life. The title of the album “a guide to love, loss and depression” is the main focus of the cover and is written in large letter, but again the writing is childish and quite scruffy making it look like a teenager had written it almost like a mind map with the toys surrounding it. The word ‘pop’ is written on each shelf, this gives another clue to the audience about what the album will sound like and the genre of it, this targets an audience that likes pop rock and is a good way to attract.
The use of black and white colour on this depicts the bands dark and emotional genre. By putting the bands logo up above the buildings implies to the audience that they are on top and that they are a big band. The person stood in the foreground between the parallel shows the loneliness of the person and gives the audience a feel of what the album will contain; it shows that the songs are about rising above loneliness etc. as the writing below reads “start something”. The cover is inspirational and gives the audience an idea of what the music in the album is about. The album name is simple and fits to the genre of the band.
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