Tuesday, 23 November 2010
Wednesday, 17 November 2010
Tuesday, 16 November 2010
6th 9th 11th November 2010
Today we decided to film a shot that would take a long time but be worth it if it came out correctly, we began filming the sky and sun from the top of the hill and waited until it got dark, the sunset lasted about an hour but using the editing software we fast forward it to give the effect of time going quickly, the shot came out exactly how we wanted, with clouds moving across the sky and the sun going down. The use of this shot is so that there is a transition from day to night in the middle of our video, it is also a technical shot and looks very effective as part of our video. This type of shot is used quite a lot in films and extreme sports videos; the shot looks professional and effective boosting the quality of our video. Another shot we filmed was of a car sound system that exaggerates the base, when filming this we played the track ‘Showdown’ so that we could sync the music with the video we had filmed. At college we used editing software to add in the videos we had filmed, we fast forwarded the sunset video and added in the shot of the base as an abstract part of the video. Also we added a blinking effect to the opening point of view shot of the character waking up and walking around his bedroom, as he looks out the window he blinks twice and the shot comes into focus gradually, by doing this we convey the effect of tiredness and that he has just woken up and his eyes are adapting to the light.
30th October 2nd and 4th November 2010
Robert and I began filming and editing our music video said to the track ‘Showdown’ by artist Dubfiend over three separate days. The day of filming was very successful and a good start to our project. We had checked the weather forecast a few days before we filmed to ensure that the sun was out and would give us the chance to get the best shots possible, the sun needed to be out in order to film our second shot in which there is a tilt of our actor standing there and then becomes a silhouette and the sun gets very bright and rays of light can be seen in the camera lens. A shot that appears to be filmed from a CCTV camera gave us some problems as we could not use the tripod to get a high enough shot to get the CCTV effect, to overcome this we sat on top of a nearby bush shelter and zoomed in, we then kept the camera in the same position and continued filming whilst our character entered a shot and then exited, the shot is very long but with the use of the cut tool and fast forward on the software song Vegas and premier pro, we were able to shorten the shot and make it look more effective and realistic. To get the camera to appear to be a CCTV camera, we used Sony Vegas and changed the shot to the TV effect given on the software. More simple shots such as pans and long shots were time consuming because the lighting in the chosen filming location was dim and quite dull, we overcame this by doing the white balance for each shot and taking a number of shots and angles to give us a large choice of which shot is most effective and looks best for our video. To further the quality of the image, we used Song Vegas again to change the Brightness/ contrast and also the vibrancy, to get a professional looking shot. The final shot we filmed was taken from the back window of a moving car, the idea that we convey with this shot is the feel of paranoia and being watched, the character walks quickly and is followed at the same pace by the car, the shot came out well, but we realised we could see the camera man in the reflection, we then re filmed and earned a professional and effective shot.
Tuesday, 2 November 2010
First music video draft
This is Robert and My first music video draft, we are still yet to get all the shots we need but the shots we have got make a good guideline draft and promising start for our final music video.
Wednesday, 29 September 2010
Target audience
Target audience
The main target audience in which the track and music video is the niche market of dub step. The dub step genre has described as electronic dance music, the use of tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals. Dub step is an underground type of music and rarely seen in the charts as it is a branch off from dance music and not considered to be part of POP music.
Early dubstep
The earliest dub step releases, which date back to 1999, were darker, more experimental, instrumental dub remixes of 2-step garage tracks attempting to incorporate the funky elements of break beat, or the dark elements of drum and bass into 2-step, which featured as B-sides of single releases. In 2001, this and other strains of dark garage music began to be showcased and promoted at London's club night Forward (sometimes also referred to as FWD>>), which went on to be considerably influential to the development of dubstep. The term "dubstep" in reference to a genre of music began to be used by around 2002, by which time stylistic trends used in creating these remixes started to become more noticeable and distinct from 2-step and grime.
A very early supporter of the sound was BBC Radio 1 DJ John Peel, who started playing it from 2003 onwards. In 2004, the last year of his show, his listeners voted Distance, Digital Mystikz and Plastician (formerly Plasticman) in their top 50 for the year. Dubstep started to spread beyond small local scenes in late 2005 and early 2006; many websites devoted to the genre appeared on the internet and thus aided the growth of the scene, such as dubstepforum, the download site Barefiles and blogs such as gutterbreakz. Simultaneously, the genre was receiving extensive coverage in music magazines such as The Wire and online publications such as Pitchfork Media, with a regular feature entitled The Month In: Grime/Dubstep. Interest in dubstep grew significantly after BBC Radio 1 DJ Mary Anne Hobbs started championing the genre, beginning with a show devoted to it (entitled "Dubstep Warz") in January 2006.
This information was used from Wikipedia to show artist that are popular in dub step and also where it started
Music video target audience
The music video could also be aimed at a separate target audience as there is not many dubstep music videos due to the niche market in which it is aimed at. By creating a music video that has themes that relate to the life of teenagers and the type of life and society they are growing up in will then link to a wider audience of teenagers, mainly aimed at male teenagers, the music video and track is still relevant to the female gender, class and race is not important as teenagers from different backgrounds and cultures still have the same problems and difficulties growing up despite background and culture. If the audience can relate to what they see in the video and the lyrics that are used in the track then the track and video will branch out to cover a greater target audience.
Muse target audience
The track that has been mixed is muse knights of cydonia, by using a famous track that has been mixed into a dubstep track, the huge fan base that follow muse will be interested to see what our artist has done with that track and his interpretation of the lyrics, after the music video is put to the track the audience will also be able to see the interpretation of what the lyrics are trying to say, and why they are portrayed in this way through the video. Muses target audience of late teens onwards to over 30’s follow the band for their new ideas and original sound, as muse is quite modern pop rock the people who enjoy listening to them will be interested to find out what other people have done with the bands tracks and the way in which they have sampled and mixed them, giving our track and music video a less niche target audience and quite a main stream one. Not all of the lyrics from the original muse song are used in the remix by ‘dubfiend’, but the lyrics that are used give the outline to the original track and still convey the lyrics message.
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive,
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive
In conclusion I believe that the target audience that we will be aiming our product is 16-35, I believe the people that will be most interested in the sounds and images that have been created are music lovers that are interested in new sounds of music and fans of the underground dub scene.
The main target audience in which the track and music video is the niche market of dub step. The dub step genre has described as electronic dance music, the use of tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals. Dub step is an underground type of music and rarely seen in the charts as it is a branch off from dance music and not considered to be part of POP music.
Early dubstep
The earliest dub step releases, which date back to 1999, were darker, more experimental, instrumental dub remixes of 2-step garage tracks attempting to incorporate the funky elements of break beat, or the dark elements of drum and bass into 2-step, which featured as B-sides of single releases. In 2001, this and other strains of dark garage music began to be showcased and promoted at London's club night Forward (sometimes also referred to as FWD>>), which went on to be considerably influential to the development of dubstep. The term "dubstep" in reference to a genre of music began to be used by around 2002, by which time stylistic trends used in creating these remixes started to become more noticeable and distinct from 2-step and grime.
A very early supporter of the sound was BBC Radio 1 DJ John Peel, who started playing it from 2003 onwards. In 2004, the last year of his show, his listeners voted Distance, Digital Mystikz and Plastician (formerly Plasticman) in their top 50 for the year. Dubstep started to spread beyond small local scenes in late 2005 and early 2006; many websites devoted to the genre appeared on the internet and thus aided the growth of the scene, such as dubstepforum, the download site Barefiles and blogs such as gutterbreakz. Simultaneously, the genre was receiving extensive coverage in music magazines such as The Wire and online publications such as Pitchfork Media, with a regular feature entitled The Month In: Grime/Dubstep. Interest in dubstep grew significantly after BBC Radio 1 DJ Mary Anne Hobbs started championing the genre, beginning with a show devoted to it (entitled "Dubstep Warz") in January 2006.
This information was used from Wikipedia to show artist that are popular in dub step and also where it started
Music video target audience
The music video could also be aimed at a separate target audience as there is not many dubstep music videos due to the niche market in which it is aimed at. By creating a music video that has themes that relate to the life of teenagers and the type of life and society they are growing up in will then link to a wider audience of teenagers, mainly aimed at male teenagers, the music video and track is still relevant to the female gender, class and race is not important as teenagers from different backgrounds and cultures still have the same problems and difficulties growing up despite background and culture. If the audience can relate to what they see in the video and the lyrics that are used in the track then the track and video will branch out to cover a greater target audience.
Muse target audience
The track that has been mixed is muse knights of cydonia, by using a famous track that has been mixed into a dubstep track, the huge fan base that follow muse will be interested to see what our artist has done with that track and his interpretation of the lyrics, after the music video is put to the track the audience will also be able to see the interpretation of what the lyrics are trying to say, and why they are portrayed in this way through the video. Muses target audience of late teens onwards to over 30’s follow the band for their new ideas and original sound, as muse is quite modern pop rock the people who enjoy listening to them will be interested to find out what other people have done with the bands tracks and the way in which they have sampled and mixed them, giving our track and music video a less niche target audience and quite a main stream one. Not all of the lyrics from the original muse song are used in the remix by ‘dubfiend’, but the lyrics that are used give the outline to the original track and still convey the lyrics message.
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive,
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive
In conclusion I believe that the target audience that we will be aiming our product is 16-35, I believe the people that will be most interested in the sounds and images that have been created are music lovers that are interested in new sounds of music and fans of the underground dub scene.
Friday, 24 September 2010
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