Target audience

Target audience

The main target audience in which the track and music video is the niche market of dub step. The dub step genre has described as electronic dance music, the use of tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals. Dub step is an underground type of music and rarely seen in the charts as it is a branch off from dance music and not considered to be part of POP music.

Early dubstep

The earliest dub step releases, which date back to 1999, were darker, more experimental, instrumental dub remixes of 2-step garage tracks attempting to incorporate the funky elements of break beat, or the dark elements of drum and bass into 2-step, which featured as B-sides of single releases. In 2001, this and other strains of dark garage music began to be showcased and promoted at London's club night Forward (sometimes also referred to as FWD>>), which went on to be considerably influential to the development of dubstep. The term "dubstep" in reference to a genre of music began to be used by around 2002, by which time stylistic trends used in creating these remixes started to become more noticeable and distinct from 2-step and grime.
A very early supporter of the sound was BBC Radio 1 DJ John Peel, who started playing it from 2003 onwards. In 2004, the last year of his show, his listeners voted Distance, Digital Mystikz and Plastician (formerly Plasticman) in their top 50 for the year. Dubstep started to spread beyond small local scenes in late 2005 and early 2006; many websites devoted to the genre appeared on the internet and thus aided the growth of the scene, such as dubstepforum, the download site Barefiles and blogs such as gutterbreakz. Simultaneously, the genre was receiving extensive coverage in music magazines such as The Wire and online publications such as Pitchfork Media, with a regular feature entitled The Month In: Grime/Dubstep. Interest in dubstep grew significantly after BBC Radio 1 DJ Mary Anne Hobbs started championing the genre, beginning with a show devoted to it (entitled "Dubstep Warz") in January 2006.

This information was used from Wikipedia to show artist that are popular in dub step and also where it started

Music video target audience

The music video could also be aimed at a separate target audience as there is not many dubstep music videos due to the niche market in which it is aimed at. By creating a music video that has themes that relate to the life of teenagers and the type of life and society they are growing up in will then link to a wider audience of teenagers, mainly aimed at male teenagers, the music video and track is still relevant to the female gender, class and race is not important as teenagers from different backgrounds and cultures still have the same problems and difficulties growing up despite background and culture. If the audience can relate to what they see in the video and the lyrics that are used in the track then the track and video will branch out to cover a greater target audience.

Muse target audience

The track that has been mixed is muse knights of cydonia, by using a famous track that has been mixed into a dubstep track, the huge fan base that follow muse will be interested to see what our artist has done with that track and his interpretation of the lyrics, after the music video is put to the track the audience will also be able to see the interpretation of what the lyrics are trying to say, and why they are portrayed in this way through the video. Muses target audience of late teens onwards to over 30’s follow the band for their new ideas and original sound, as muse is quite modern pop rock the people who enjoy listening to them will be interested to find out what other people have done with the bands tracks and the way in which they have sampled and mixed them, giving our track and music video a less niche target audience and quite a main stream one. Not all of the lyrics from the original muse song are used in the remix by ‘dubfiend’, but the lyrics that are used give the outline to the original track and still convey the lyrics message.

No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive,

No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive



In conclusion I believe that the target audience that we will be aiming our product is 16-35, I believe the people that will be most interested in the sounds and images that have been created are music lovers that are interested in new sounds of music and fans of the underground dub scene.

Website draft

Required Items List

Required Items List
Filming Equipment

-Video Camera
-Tripod
-Blank Tape
-Digital Camera

Props

-Mobile Phone
-Car
-Shot Glasses
-Money

Actors

-1 Main Character (Male)
-8 Backing Characters (Male & Female)

Costume

- Main character - Dark Jeans, Hoody, T-shirt, Skateboard Shoes
- Backing Characters - Jeans, T-shirts etc

Computer Software

-Adobe Photoshop
-Adobe Dreamweaver
-Adobe Premier Pro
-Adobe After Effects

CD artwork

The Outside of The Case -



The Inside of The Case -

Storyboard

Song

Showdown (Muse - Knights of Cydonia Remix)




















The song that we will be doing is a dub step track by Dub fiend and underground artist popular in the dub step genre. The lyrics to the track are vital as they link in to the music video.

No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive,

No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive

(solo)

No one's going to take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive.

The video features a teenage male who is struggling to fit in, shots featured in the video are of the character falling out with friends and his girlfriend. The link to the lyrics for this bit is the change of mind from the character as he realises he needs to sort things out to be happy, this takes place as the lyrics sing “the time has come to make things right”

The end shot is of the character standing looking at the bright sunset thinking about what he must do in order to make things right again. The character must put effort in so that he can live his life happy. This fits to the lyrics “you and I must fight to survive”


The genre of dub step is difficult to picture a video for, but with it being a remix and the lyrics having such a strong message it was simple to think up a storyline and character.

Props research

iPod Classic- The use of the iPod is that this is that it is used for a close up during the video. The character presses play on the iPod just before the music begins to play, as he presses it the beat starts linking to the next scene of him walking away.


















Although the outside or interior of the car is not featured actually in the video it is still vital for the shots we get that we have a car to do so. Shots through the windscreen of the car at night time will be sped up in order to give the effect of time passing quickly. A shot of the character from the window of the car will also be used to show people are watching him as he stands on his own.
































Shot glasses will be used during the party scene, there is a flashback as the character walks down the side of an abandoned building of a rave that he had been to before. The colourful glasses with look opposite to the characters clothing and expression depicting that he doesn’t fit in and is a bit of a loner. The glow sticks will also do the same and should shine really nicely in the dark and hopefully create a great shot for the music video.